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4th
Qtr 2008 News
Firstly, I am pleased to announce our Winner at
the recent NCHA Futurity, whose details are
attached. Also, I am writing to update you on the
rural market and pleased to share statistics, our
plans for the future and my personal views of the
current local rural market affecting property
sales.
Statistics are proving that lifestyle
properties are becoming more popular, particularly
those located within two hours driving time of a
capital city CBD or 30 kms from major regional
centres. As affordability constraints put the
brakes on the sea change phenomenon, more and more
buyers are seeking a ‘green change’, which include
properties that may or may not have an established
dwelling, including agricultural properties and
hobby farms.
Although there is uncertainty within global
financial markets, I still see lifestyle
properties becoming more popular with people
relocating to the Tamworth region for work
transfers or business opportunities. Moving
forward, I believe a demand for these types of
properties is likely to increase due to an ageing
population, which are moving towards retirement,
many of which grew up on farms and are looking to
get back to a more natural environment, with room
to run some livestock and grow crops. Meanwhile
these retirees look to maintain proximity to
cities or large regional centres such as Tamworth,
which is the second largest in New South
Wales.
As affordability constraints put the brakes on
the sea change phenomenon, more and more buyers
are seeking a ‘green change’ and as Tamworth
continues to grow with rural infrastructure such
as our Australian Equine and Livestock Events
Centre, together with our dam capacity boasting
over 90% last week, I remain positive in sales as
our region continues to attract horse enthusiasts
and other rural buyers.
During the past five consecutive weeks,
statistics reflect an increase in the number of
new listings advertised across the market
nationally and last week has again increased,
suggesting that vendor confidence is well and
truly improving. In this soft market, the criteria
that Vendors need to understand is, that some
discounting is likely to be required and it is
about setting the listing price at a reasonable
and achievable sale price, still ensuring
that the Vendor makes a maximum profit. Also,
initial advertising and presentation of the
property is paramount as a new listing will always
attract prospective buyers.
Admittedly, this market reflects a reduction in
buyer enquiries so, its time to develop new
marketing strategies to seek qualified
buyers. In saying that, you may have noticed
some of our vendors advertising ¼ page ads in the
Saturday NDL. With this additional medium, we
design the ad giving a strong visual impact now
covering all bases on both the internet and local
market leaving ‘no stone unturned’!
This is time for ‘real’ real-estate and we are
aggressively investing time and funds into
advertising, promotions, trade shows, sponsorships
together with additional salespeople coming on
board. To date, the results have proven
outstanding and we are passionately providing
service to both potential buyers and
vendors.
We specialise and stay focused ‘only’ on rural
properties and don’t deviate into residential or
rentals. We speak daily to people from all sides
of the spectrum Australia wide and at the same
time, we are building a database of serious
buyers, who will make their
decision when they are more
confident within this current financial market and
when their accountants give them the green
light!
Property listings that remain on our database
can be assured of maximum exposure to all our
buyers as they enter the market in the Tamworth
district. As we continue to remain ‘positive’
and confident ….together we will weather the
storm!
If we can be of any further assistance, please
feel free to contact us at anytime.
Best wishes for the coming Christmas
season. Kind regards,
Barbara Laurie Lifestyle and Rural
Properties
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